7% increase in foreign tourists visiting Murcia
WHILE REPORTS have indicated that Murcia is one of the least popular holiday destinations in Spain, the same can’t be said of International tourists who are flocking to the area. Figures just released note that these are the best figures regarding the influx of international tourism to date, with records going back to 2009.
Foreign tourists who visited the region increased 7 percent in the first six months, representing 359,256 tourists. Until now, the record was 357,441 tourists.
The Minister of Economic Development, Tourism and Employment, Juan Hernandez, said that: “the first data from the summer campaign found that the first-half growth continues, and we expect an occupancy of 2 million domestic and international tourists between July and August: 10 percent more than last summer.”
Regarding the summer season, hotel occupancy for the month of July on the Coast was 82 percent, 9 points higher than in July 2014; also it increased in cities, who took 49 percent; and spas, where it reached 81 percent: 5 and 8 points higher, respectively, than the same month last year.
The head of Tourism believes that to maintain this positive momentum throughout the year “we are acting towards the diversification of tourism products and markets, to have an increasingly varied and attractive offer, to help reduce the degree of seasonality.” The aim is to “promote tourism throughout the year, so that it can generate more jobs in the sector and that they have greater stability,” he says.
“In the case of foreign tourists, know that 86.7 percent come by plane, so we continue to work on improving our air connections to facilitate their arrival.”
The increase in foreign tourist arrivals has meant an increase in employment in tourism, hotel and non-hotel accommodation, in the first six months this has grown by 3.8 percent.
As for staying in the hotel establishments, these grew by 11.4 percent in June and generated 68,010 overnight stays, 9.5 percent more foreign tourists. The data relating to non-hotel accommodation, this is apartments, campsites and rural tourism, also show positive growth with an increase of 8.8 percent over the previous year.
The airports of San Javier and Alicante have been the main path with 86.7 percent of all visitors arriving by air in the first half of the year. The roads are second in importance with 11 percent of arrivals.
As for the tourist spending during the first six months of the year, the daily average spending by foreign tourists reached 83.20 euros, representing an increase over the same period in 2014 by 3.3 percent.
Over the full year 2014, the average daily expenditure by foreign tourists in the region grew by 13.6 percent. Similarly, in terms of historical dimension from revenues from international tourism in the region throughout the year 2014, an increase of 43.8 percent was recorded over the previous year to reach 875 million euros.
Article from RTN